How Are Aerial Ads Launched?
Have you ever been at a large gathering somewhere, like a sporting event or a beach, and seen an airplane fly by pulling an announcement or an advertisement of some type? These ads or messages are called airplane banners, and have proven to be an effective way to get a message out to a large group quickly.
Have you ever wondered how they get such a huge banner into the sky? After all, if the banner were attached to the plane before it took off, two problems would result. First, the banner would be dragged across the runway, damaging it. Second, The drag of the banner would make the take off either impossible or more difficult, making the drag time even longer.
It takes a plan, good quality materials, and a skillful pilot to make this happen. First, the airplane takes off without the aerial banner, but with a device called a “grapnel hook.” This is attached to the tail of the plane but the hook end is hanging in the pilot’s window.
When the airplane is safely off the ground, the pilot unhooks the device from the window, letting it trail behind the plane. On the ground the banner or billboard is folded up with a lead pole in front. A harness is attached to the lead pole. Then a pick up rope is attached to a loop of rope that is attached between two poles about five or six feet off the ground.
Now the plane circles around and, with the hook dragging below the plane and flying at 80 miles an hour, the pilot heads straight for the two poles. As he reaches them, he throttles the engine and pulls back on the stick, causing the plane to soar upward at a steep angle. The hook snags the loop of rope, thus pulling the plane banner up, off the ground and into the sky. What if he misses? Then he circles around and tries it again.
But how do they keep the banner upright and not, say, spiraling? The end of heavy billboards or banners might have tiny parachutes attached that keep it out. The bottom is also weighted so that it stays down. On some the letters are seven feet tall and it might be up to 50 letters in the message. So with pulling a message that long takes great skill and a reliable plane.
When the pilot has completed his mission over the designated area, he will fly the banner back to the drop off place, fly low again, and, release the hook so the banner falls to the ground unharmed. This way it is reusable if that is appropriate.
Larger planes have been known to pull the banner into the air on takeoff without damaging it, dragging on the runway. However, this requires more speed and power than the single engine prop planes have. They continue to use the above method to get the banner into the sky.
All this may seem like a lot of trouble, but the result is worth the effort. Thousands will see the banner, both at the event and on the way to and from it. The message will get out and people will be influenced by the message. But not all aerial advertising services are the same. Some simply take an order and contract it out. Since 1996, AirSign has been leading the industry by taking personal care of their customers using the best pilots, sharpest looking planes, and providing accountability for their work through free GPS tracking. Give them a call and find out what they can do for you!
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