Lego and Disney seal new deal
World re-noun toy maker, Lego have recently signed a deal with global cartoon animator, Disney to make and release toys associated with the world famous animated movies such as ‘Toy Story’, ‘Wall-E’ and ‘A Bug’s Life’.
From January 2010 lego will recreate characters from the film, Toy Story such as Woody and Buzz Lightyear. Late in the year 2010 the lego company will produce characters produced by the popular animated movie cars. And Prince of Persia-themed Lego will be available in the year 2009 aswell. Disney claimed that the recent deal would radically boost the toy industry and offer a completely new lease of life into the slopping economy.
I think this will be a long needed wake up call for the industry on the whole, considering that most young kids like buying most things digital these days it makes a welcome difference. To get kids’ imagination off of computer games and onto something constructive and original like Lego is a fantastic idea. I can remember the days when kids only use to play with simple more original toys such as scalextric and train sets but those days are long gone. Now it is all Xbox this and PS3 that, which cost about ten times the amount as an original figure or something like that! There is no doubt that there is far more pressure on parents to deliver more expensive toys to their kids these days and it is not far on them at all. Back in the 1980s you get a child a Christmas gift for under £50 now the market forces to spend at least over £100 on anything that is keeping in with current trends. No child ever want to be left out so the parents have no choice but to spend a lot of money on presents.
Lego used to be the best Christmas or Birthday present in the whole world and I think their efforts to try and get it back onto the market is a great idea. I used to love playing with lego and I think this collaboration with Disney will bring a much needed break from the norm.
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